Are the cash-back incentives worth it?

As credit card companies get even fancier with the incentives to drive customers, you have to wonder if these "rewards" are even worth it. I mean, what good is a 1% cash back bonus if you're paying 10% interest?

This is exactly the subject of this excellent article.

Please keep in mind that I do not recommend the above article for the purpose of getting advice on what credit card to get. It's meant for educational purposes only - to reinforce the importance of being watchful and diligent about the decisions you make.

With that said, it's a great read and I highly recommend it. Just don't go further into debt as a result please. Seriously, it's so not worth it.